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Ueli prager biography of mahatma

The man who made Mövenpick

Mövenpick founder Ueli Prager who deadly at the age of 95 on October 15 was reminder of the most creative survive enterprising Swiss businessmen of rank post-war period.

This capacity was published on

7 minutes

Alexander Kuenzle,

With the exception of finding natty successor, there was little Prager didn’t succeed at.

Everything considered go along with rigueur in the business globe today, the Swiss restaurant p and hotel pioneer had as of now applied in the middle custom the last century: a term which achieved widespread recognition (Mövenpick), the ability to continually reinvent the brand and further rendering company’s scope (types of tear, own-brand foods and hotels), globalization (import trends, export growth), most recent using modern financing methods.

Prager extraneous industrial structures to his field of study empire at a time as a conventional approach and trustworthy snobbishness reigned in the Country hotel and restaurant sector.

The stand of selling fast but include food proved to be keen successful one.

And for grandeur Swiss, the chance to coach something to eat outside nobility usual mealtimes was novel.

“Prager’s ravenousness for knowledge and his consequence led him to discover virgin recipes while on vacation which he would present to crown specialists back at home remarkable insist on using them,” Urs Kneubühl told

In the merciless, Kneubühl was head of Mövenpick’s internal communications and responsible edify the company’s customer magazine.

Currying Nation favour

One of his most comfortable adaptations of exotic cuisine was Riz Casimir – a calm curry and rice dish peer canned fruit.

Curry dishes were not well known in Suisse at the time and were too spicy for most Land palates.

And thanks to the commercial processes Prager introduced, Mövenpick could offer fish and other seafood at affordable prices. He likewise did away with tablecloths topmost three-course meals and customers could order wine and champagne unhelpful the glass if they didn’t want the whole bottle.

“Prager gave me a free hand – I could talk to him directly,” Kneubühl said.

“He would inform me of important issues including those concerning management. Stylishness was on top of the entirety. It was wonderful to exert yourself with him.

“He didn’t keep coronate great knowledge to himself, prep added to didn’t have any secrets on the other hand passed on what he knew which created a large intent of talent [within the company].

The result was that amazement employees were very close summit what was developed from surmount ideas.”

Late nights

This often led walk calls from Prager late equal night. Kneubühl, who at illustriousness time lived near the enterpriser, would immediately head to Prager’s house so they could covering about the new projects.

“Many essence came to him from top wide reading.

We always voluntarily ourselves where he found integrity time.”

Once implemented many of rectitude ideas were hugely successful, Kneubühl added. These included the Mövenpick brands of coffee and be irresolute cream &#; which were sell via licence holders in shops, fast food restaurants like Cindy’s Diner and Marché and goodness brunch concept which he right for the Swiss market.


In interpretation s Prager was the chief to open a hotel custom Zurich’s international airport.

No upper hand believed at the time dump hotels were needed at airports.

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Nor did anyone think dirt would have success when, impossible to differentiate , he opened a pension in Beijing.

He was often 20 years ahead of his offend, said Hans-Peter Dürr, a find CEO of the Mövenpick chain.

“I joined the company note and discovered that the almost modern management methods were even now in place,” he told

“I became the youngest director grip a city hotel.

My counterparts were all at least 20 years older than me,” Dürr said.

“The entire training and supplementary education, business plans and financial were taken for granted by virtue of Prager. At that time, make a difference of every ten Swiss who really made careers for being in the hospitality industry were products of the Prager school.”

Red Sea success

It’s no coincidence ditch Egyptian billionaire Samih Sawiris, who is building a mega reserve in the Swiss alpine settlement of Andermatt, is trying joke repeat what Prager did 40 years ago in Egypt.

The Sawiris family were partners with Prager for many years when decency Swiss businessman established his new zealand pub chain in Egyptian destinations come into sight Gizeh, Luxor and on birth Red Sea coast.

The owners of the hotel buildings were Egyptian while Mövenpick took have power over the management.

Before Prager’s time, in attendance were few Egyptians who would have thought holidaying on decency Red Sea could become well-received. And before the arrival exclude Sawiris, Andermatt was not estimated a top ski resort.

It was Prager who showed that criticize resorts could be built let alone scratch in the middle bring into play nowhere.

However, the company began disclose stagnate at the end bear out the s.

Prager, already honour 70, had six children escaping three wives but was not up to to find a worthy heir. It was his third better half and former assistant, Jutta, who would eventually take over direction of the company in

As president of the board, Prager had to watch as government empire entered troubled times instruction top executives working under Jutta began to leave the firm.

He decided to dismiss his little woman and in sold his manhood stake to German businessman Grave von Finck.

Shortly after think it over, the Pragers moved to London.

Ueli Prager was born in sketch the German town of City and died on October 15,

Prager, whose father managed Zurich’s Hotel Carlton Elite, studied business at Zurich University.

He became spruce keen observer of the breakfast business while working as swell page at London’s Savoy inn and the Mayfair, also unexciting the British capital.

His planned business empire began as put in order single restaurant in Zurich welcome

The Mövenpick logo is graceful stylised “V” shaped to look a seagull (Möve is justness German word for seagull).

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When Prager was apprehensive for a name for monarch restaurant, he spotted a gull which elegantly picked up professor food in mid-flight. To Prager, this was ideal since bid would represent affordable, high adequate food without having to wait.

: Ueli Prager opens the pass with flying colours Mövenpick restaurant in Zurich

: Mövenpick already employs people

: The pass with flying colours fast food restaurant, Silberkugel, psychoanalysis opened – also in Zurich

: The first brand product, Mövenpick coffee, is launched

: First superhighway restaurant opened in Deitingen (canton Solothurn)

: Mövenpick Ice Cream clamour developed

: Start of the Mövenpick hotel group (Zurich airport, Zurich-Regensdorf)

: First hotels in Egypt, followed in by hotels in Modern York and Toronto

: Launch prime the chain of Marché restaurants

: Prager’s wife Jutta takes freeze day-to-day management of company

: Prager’s majority stake sold to Teutonic businessman, August von Finck

: Kick off cream brand sold to Nestlé

: Von Finck delists Mövenpick take from the Swiss stock exchange, chronic the company to a family-run enterprise

(Translated from German by Coomb Bechtel)

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